Owner coverage
8 of 8 lanes staffed
Healthy
Launch tools
Keep every approval, owner, and fallback plan visible.
This workspace turns launch execution into a shared operating rhythm instead of a scattered thread of spreadsheets and chat messages.
Critical blockers
2 open issues
Needs escalation
Comms readiness
Drafted and approved
Ready
Launch readiness checklist
- Creative approved by brand and growth
- Operations owner assigned to each milestone
- Fallback plan published before launch freeze
- Internal status channel linked to the timeline
Control-room timeline
T-7 days
Freeze external messaging
Lock all public claims and circulate fallback copy.
T-48 hours
Run launch-room simulation
Confirm escalation path, metrics owner, and handoff timing.
T-0
Publish and monitor
Track anomalies, support load, and conversion response in one room.
Control configuration
Control-room status
Owner: Operations lead
Readiness score: 60/100